Meet the team

Carlisle Homes

Carlisle Homes builds homes of exceptional quality, surpassing customers’ expectations every step of the way. With over 18 years of experience building homes across Melbourne and Geelong, Carlisle Homes has cemented itself as a market leader in the industry.

Our partnership with Carlisle Homes began in December 2013. Throughout our collaboration, we have launched 3 different versions of their website. Each version included a new strategy, complete redesign, and website development.

In the early days of our partnership, Annix took care of all of Carlisle Homes’ digital marketing needs. From SEO, Pay Per Click Advertising, Digital Strategy, and beyond. We achieved enormous growth for their first site, building them up to be the 3rd most visited home building website in all of Australia. Through every site we launched for Carlisle Homes, we saw continued growth in market share.

Customer experience is a constant priority for Carlisle Homes. Through a lens of continuous development, empathy for the customer, and understanding of technology, we developed numerous digital products that help improve Carlisle Homes’ offerings. Our partnership even saw Annix staff working onsite in the Carlisle Homes office, which gave us a deeper understanding of how to help them achieve their long-term business objectives.

Our repertoire of completed works for Carlisle Homes includes several custom digital solutions. They include the Carlisle Connect Customer portal, Easy Living website, Visualiser tool Integration, CRM integration, and Community Grants Program.


a tool rich website that creates an unparrelled user experience



a side navigation to shift the focus of
users to the three main content areas


a focus on information architecture was the basis for the first site we built for Carlisle