About :: We promise a relationship built on trust, collaboration, and excellence.

James is Annix’s co-founder and Digital Director. His extensive skills in the digital space and years of industry knowledge have helped shape the special service Annix prides itself on today.

After completing a degree in multimedia, James made the decision to go down the digital path. In his 25 years of experience, James has worked as a Designer, Developer, Producer, Head of Digital, and business owner. He is truly a master of all things digital.

In his spare time, James loves spending time with his family, globetrotting, and playing sports.

Ash co-founded Annix Digital in 2012, motivated by a passion for stimulating projects, rewarding outcomes, and exciting video content. Before Annix, Ash worked as a school teacher and was the founder and director of a recruitment company in the UK.

Ash’s strengths lie at the intersection of business and creativity. He is a master of business development, understands talent, and loves bringing brand stories to life through video. Ash knows that great results begin with great people. He loves assembling a team of dedicated individuals with diverse talents and inspiring them to do what they do best.

Ash’s favourite pastimes include watching films, listening to music, working on his fitness, and spending quality time with family.

Matt brings his 20+ years in digital to Annix. Matt has done it all - he’s worked agency-side as a Business Analyst at a national consultancy firm and as Head of Digital client-side in the sports and entertainment industry. After studying fine arts multimedia, Matt built a solid career and skill-set working in an impressive range of industries. From his work in education to e-commerce and everything in between, one thing is always constant: Matt is committed to delivering digital solutions that elevate business offerings. Matt knows that digital solutions can be complex and challenging to understand. Nevertheless, he loves breaking them down to help teams and clients understand the value added.

In his spare time, you can find Matt cruising on a cycle, playing a game of soccer, working his green thumb, or deliberating on the dos and don’ts of composting. In 2006, Matt went on a cross-country journey of a lifetime. His grandfather was the owner of a K-125 truck with a whole lot of history - it was one of the first imported Kenworths to Australia back in 1965. The duo were driving the truck all the way to the Alice Springs Transport Museum. On the truck’s last adventure, they travelled over 2,100 km in less than 3 days and handed over the keys

Since Lydia joined the Annix team in 2017, her contribution has been tremendous. Exceptionally skilled in project and account management, Lydia runs the show when it comes to communicating with clients and scheduling our team. Before joining Annix, Lydia had studied film and television. Her interest in digital sparked a move to websites and marketing, where she worked in roles focused on social media and digital marketing.

Lydia’s favourite pastimes include perusing a literary tale, cooking a mouthwatering meal, and getting immersed in the gaming world. At 10 years old, Lydia attended a dance competition and won a pretty sweet door prize - a blue BMX bike. When the contest runners adamantly offered Lydia a pink bike rather than the blue, she refused. We love her for this.

Michael joined Annix at the end of 2021, bringing his front end development, design, and photoshop skills. With an analytical mindset, attention to detail, and ability to seamlessly facilitate technical discussions, Michael is a fantastic addition to the team.

Michael got into the digital industry after impressively teaching himself front end web development. He had worked in hospitality for many years and decided it was time to pursue a change.

Michael's favourite pastimes include travelling, playing video games, and crushing the slopes on his snowboard. In fact, Michael once spent over 100 days in one single year on the slopes. One of Michael’s most memorable injuries is a toe break that occurred during a trampolining x bouldering adventure.

Growing up, Jacob’s persistent passion for media influenced his decision to go into digital. He joined the Annix team in 2022 and is currently working in a graduate role.

Jacob is loving the opportunity to gain real-world digital experience at Annix. He is a master of client communication, content management systems, and Adobe Suite. Jacob’s excellent communication skills make daily interactions with clients a brilliant experience.

Outside of Annix, you can find Jacob gaming, cooking up a storm, or seeing the world. His mission in life is a very worthy one - to make all dogs love him.

Meet Tony, our Lead Designer, Art Director, and Creative Mind. With over 20 years in the industry, Tony has built a reputation for delivering cutting-edge work that captivates audiences and forges strong brand connections. His diverse experience spans from collaborating with small bespoke firms to major players in pharmaceuticals and FMCG. Hailing from Zimbabwe and now calling Australia home, Tony infuses his creative prowess into every step of the process, from UX design to crafting the look and feel, down to the finest detail. Beyond the design world, you'll find him chasing after his kids, embodying a perfect blend of passion and dedication.