Welcome to
Annix.
We’re a creative digital agency, hailing from the land of delightful coffee and graffitied laneways, Melbourne, Australia.
Annix is built on a love for telling brand stories through meaningful digital experiences.
Let’s take it back to where it all started, 2011. Good friends Ash and James decided to put their complimentary talents to use in a joint venture. And so, YP Digital was born. When we first started, we specialised in developing websites for the home building industry. Since then, we rebranded as Annix and have expanded our range of services to deliver bespoke digital solutions to several fields.
We know that the backbone of successful digital products is a blend of strategy, design, technology, and content. From design that reimagines your brand’s DNA. To video production that leverages our creative capabilities to tell your authentic stories. At Annix, we love to do it all. Our ultimate goal is to create depth and dimension for your business through tailored digital experiences
Meet the people who are making digital magic happen every day at Annix.
Some of the clients we’ve worked with
Meet the Team
James Cotter
Digital Director
James is Annix’s co-founder and Digital Director. His extensive skills in the digital space and years of industry knowledge have helped shape the special service Annix prides itself on today.
After completing a degree in multimedia, James made the decision to go down the digital path. In his 25 years of experience, James has worked as a Designer, Developer, Producer, Head of Digital, and business owner. He is truly a master of all things digital.
In his spare time, James loves spending time with his family, globetrotting, and playing sports.
James Cotter
Digital Director
James is Annix’s co-founder and Digital Director. His extensive skills in the digital space and years of industry knowledge have helped shape the special service Annix prides itself on today.
After completing a degree in multimedia, James made the decision to go down the digital path. In his 25 years of experience, James has worked as a Designer, Developer, Producer, Head of Digital, and business owner. He is truly a master of all things digital.
In his spare time, James loves spending time with his family, globetrotting, and playing sports.
Ash Harris
Director
Ash co-founded Annix Digital in 2012, motivated by a passion for stimulating projects, rewarding outcomes, and exciting video content. Before Annix, Ash worked as a school teacher and was the founder and director of a recruitment company in the UK.
Ash’s strengths lie at the intersection of business and creativity. He is a master of business development, understands talent, and loves bringing brand stories to life through video. Ash knows that great results begin with great people. He loves assembling a team of dedicated individuals with diverse talents and inspiring them to do what they do best.
Ash’s favourite pastimes include watching films, listening to music, working on his fitness, and spending quality time with family.
One of Ash’s most memorable experiences was meeting the Queen of England. At 9 years old, Ash was invited by the Premier of Victoria, Lindsay Thompson, to meet the Queen at the National Art Gallery in Melbourne. The reason for the invite was a letter Ash had penned to the Premier. Her Majesty courteously shook Ash’s hand and asked him if he was happy with the reply.
Ash Harris
Director
Ash co-founded Annix Digital in 2012, motivated by a passion for stimulating projects, rewarding outcomes, and exciting video content. Before Annix, Ash worked as a school teacher and was the founder and director of a recruitment company in the UK.
Ash’s strengths lie at the intersection of business and creativity. He is a master of business development, understands talent, and loves bringing brand stories to life through video. Ash knows that great results begin with great people. He loves assembling a team of dedicated individuals with diverse talents and inspiring them to do what they do best.
Ash’s favourite pastimes include watching films, listening to music, working on his fitness, and spending quality time with family.
One of Ash’s most memorable experiences was meeting the Queen of England. At 9 years old, Ash was invited by the Premier of Victoria, Lindsay Thompson, to meet the Queen at the National Art Gallery in Melbourne. The reason for the invite was a letter Ash had penned to the Premier. Her Majesty courteously shook Ash’s hand and asked him if he was happy with the reply.
Design & Production
Get to know Matt Hinck
Lead Digital Producer
Matt brings his 20+ years in digital to Annix. Matt has done it all - he’s worked agency-side as a Business Analyst at a national consultancy firm and as Head of Digital client-side in the sports and entertainment industry. After studying fine arts multimedia, Matt built a solid career and skill-set working in an impressive range of industries. From his work in education to e-commerce and everything in between, one thing is always constant: Matt is committed to delivering digital solutions that elevate business offerings. Matt knows that digital solutions can be complex and challenging to understand. Nevertheless, he loves breaking them down to help teams and clients understand the value added.
In his spare time, you can find Matt cruising on a cycle, playing a game of soccer, working his green thumb, or deliberating on the dos and don’ts of composting. In 2006, Matt went on a cross-country journey of a lifetime. His grandfather was the owner of a K-125 truck with a whole lot of history - it was one of the first imported Kenworths to Australia back in 1965. The duo were driving the truck all the way to the Alice Springs Transport Museum. On the truck’s last adventure, they travelled over 2,100 km in less than 3 days and handed over the keys
Get to know Lydia Taylor
Digital Producer
Since Lydia joined the Annix team in 2017, her contribution has been tremendous. Exceptionally skilled in project and account management, Lydia runs the show when it comes to communicating with clients and scheduling our team. Before joining Annix, Lydia had studied film and television. Her interest in digital sparked a move to websites and marketing, where she worked in roles focused on social media and digital marketing.
Lydia’s favourite pastimes include perusing a literary tale, cooking a mouthwatering meal, and getting immersed in the gaming world. At 10 years old, Lydia attended a dance competition and won a pretty sweet door prize - a blue BMX bike. When the contest runners adamantly offered Lydia a pink bike rather than the blue, she refused. We love her for this.
Get to know Steve Gillieron
Digital Producer
Growing up, Steve maintained a keen interest in all things digital. This led him to pursue a background in design and become a self-taught front-end developer. His vast knowledge in design, web development, and the IT industry has been a massive asset to the Annix team since he joined in 2018. Before Annix, Steve worked in retail customer service and IT.
At Annix, you can find Steve providing spectacular customer service with a great attitude, diagnosing obscure technical issues, and coming up with clever solutions.
When Steve isn’t wrapped up in development, you can find him gaming, watching a flick, or hanging out with his pet ferrets.
Speaking of ferrets, did you know that they can fall into a ‘dead sleep’? Essentially, it is a coma or hibernation escape (why can’t humans do this?!). Steve, unknowing of this phenomenon at the time, once spent 10 minutes trying to wake his pet ferret by vigorously shaking it to wake it up. He gave up and left him on the couch, bewildered when the ferret woke up an hour later.
Dev Team
Join our ever growing team
Contact us today to discuss and review your digital product, website, brand, dreams...