Red23
Responsive Website

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UI UX Development

Quick overview

Red23 are a specialist sales and marketing partner for land developments, medium density and mixed-use property development projects across Victoria, New South Wales and Queensland. Looking for a new design and structure, we were engaged by red23 to develop a new website.

Unique Design

Wanting to clearly distinguish between their two different target markets (developers and land buyers), we created a unique split design that carries throughout the site. Focusing on strong imagery and content, we used modern coding techniques that allow users to scroll through content on the right hand side, whilst images remain fixed on the left.
Unique Design

Form Integration

To assist in managing enquiries to the site, whether general, or relevant to a select community, we integrated a range of forms with specific fields that pass unique data through to a CRM application. With this integration, queries are categorised, alerts are sent to a specific person and a new customer record is created.
Form Integration

Community Listing Management'

With multiple communities across a number of states, we added in an area where users can easily browse all community listings. We worked with the split design to incorporate Google Maps on the left hand side of the page so that users can easily spot locations, as well as view the listings with extra detail on the right hand side.
Community Listing Management'

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